Team Development Business Analysis Audience Analysis Brand Positioning Message & Visual Style Launch
The heart of every business needs a brand. Whether you are an established brand and just starting out on your brand journey- WDYD can help.
A Consistent Message and Style
A business’ brand should be the centre of all communication and marketing- meaning it is very important to establish before embarking on many of the services WDYD offers. We can work with you to determine a brand or to help grow and communicate a brand through various channels as part of a project.
The initial phase of establishing a brand is working out your brand position. Working out common goals, audience sector and commercial viability will allow us to work with you to find your place within the market you can own and dominate.
The marketplace and your competitors are the best places to start when embarking on your brand story. With our help, we can scour the competitor landscape, and work out where your place in the market is to perform to the best of your brand’s ability.
However great your brand is, your audience (customer) is far more critical. We understand the importance of knowing your audience and shaping your brand to tailor to your customers through thorough analysis.
Making your team your brand ambassador is crucial to the success of any brand. Your team ethos should speak the same language as your brand. We can help with team workshops or training to make this a reality.
Message & Visual Style
Working with your brand, we can help make a series of assets to support how your brand is translated to your audience. This could be logos, colours, tone of voice or brand guidelines that can be shared with your team or partners for consistency.
An established brand then has to be landed. The correct channels, the right message, and a consistent tone- are all critical in ensuring your customers create a relationship with your brand. We can help with all of this.
Recommend to anyone needing digital marketing
No matter your type of business, having an identifiable and memoriable brand can make the difference at when a customer decides on a product or service.
No, a brand combines many different assets and ideas to create something shared by customers and employees. It’s the overall perception of your company, it values and appearance.
Paying close attention to the market is critical in the brands success. We commit alot of time to this part of the process to research what is on the market to help us advise you fully.
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